Transport For Ireland - Peak Times Campaign
Working with TBWA\ Dublin creating illustrations for a national campaign to make members
of the public in Ireland aware that due to implemented COVID restrictions across the
country the capacity of public transport has halved and that waiting times at peak times are
to be expected. The campaign focussed on three messages. Peak time journeys, finding
alternative ways to travel and allowing time for your journey. The creative was used across
digital social media platforms and printed and digital outdoor media.
TBWA\ Dublin provided me with clear concepts and guidance to create the illustrations.
The deadline for the project was extremely tight and the three illustrations where produced
and finalised over a five day period. Below are the original illustrations which were also
created to allow minimal animation across the digital channels.
Client: National Transport Authority
Agency: TBWA\ Dublin
Art Direction: Peter Mc Neive, Clayton Homer & Michael Ryan
Copywriter: Blaise Hoban & Peter Mc Neive